If you run a hotel in an exotic location, be it a homestay, budget hotel, BnB, or even a heritage hotel, you will want to check out the various starter templates that Astra offers. Choose from a range of professionally and aesthetically designed hotel themes that immediately set the tempo and get the user into the holiday mood.
Next up is Philoxenia, a beautiful, responsive and mobile ready hotel theme for WordPress. Its widgetized frontpage template allows you to showcase your rooms in the easiest way possible, using custom built widgets.
Pinar Hotel Responsive Booking Template
Zermatt is a next generation, responsive Hotel WordPress theme specifically designed to showcase your hotel or resort in style. Its drag & drop widgetized homepage will help you create a truly stunning front page for your hospitality business. Specially crafted custom widgets will make sure of that.
The rooms custom post type will make presenting your rooms a great experience. Everything you might need is there, images, amenities and of course text descriptions. A beautiful and informative listing template is available as well. Booking requests can be handled via a simple but convenient booking form.
Above mentioned all themes are perfectly suitable to any hotel website.I think you have missed Hotel Galaxy.Hotel Galaxy is an easy-to-use theme with responsive design.Consider adding Hotel Galaxy theme!
11 rooms is a fully fledged website template made for hotel business websites. CrossBrowser compatibility allows you to work with all kinds of browsers. Forget the tedious scrolling of the page with a StickDo Top DropDown menu.Download / More Info
Viride is a fully responsive HTML5 & CSS3 template designed with a creative and clean design. This template has different layouts and is the perfect solutions for building hotel resource websites. It comes with 18 html ready files, 3 types of home pages.Download / More Info
Satek is a HTML Resort and Hotel template designed specifically for accommodation, Bed and Breakfast, Resort, and any type of business hotel and those that offer services related to accommodation.Download / More Info
Lake Resort is a Resort and Hotel HTML template that is designed specifically for accommodation, Bed and Breakfast, Rersort, and any type of business hotel and those that offer services related to accommodation.Download / More Info
The hotel room is a special HTML templates for the hotels and resorts related websites built using coding standards based on the best search engines. It has a unique and fascinating two leading fluid layout of furniture design. Built-in reservation system comes with several expansion options.Download / More Info
Pinar Hotel template is a fully responsive, Retina ready template for the Hotels & Resort website. It contains all the pages that a Hotel or Resort website needs, 2 Home page design, 4 design for Room Listing, 3 styles for gallery page and 2 version of contact us page is just a simple features of Pinar template. You can add 14 Layered PSD files to these features to make this template valuable.Download / More Info
for Spa, Resorts and Hotels Intuitive minimalist design, ultra sharp graphics, imposing readability and pleasing outlook are the distinguishing features of Rays Premium HTML hotel template that you will find nowhere else.Download / More Info
Nation Hotel is a responsive hotel template created by using latest HTML5 and CSS3 techniques and specially designed for Hotels, Motels, B&B, Guest House, Hostels and any other hospitality businesses.Download / More Info
Responsive Paradise Hotel is an HTML5 /CSS3 site template suitable for hotels, restaurants, spa and similar. The layout looks beautiful at any size, be it a laptop screen, iPad, iPhone, Android Mobile or tablets.Download / More Info
This study uses booking data from 28 US hotels to investigate the validity of two key assumptions in hotel revenue management: (1) customers who book later are willing to pay higher rates than customers who book earlier; and (2) demand is stronger during the week than on the weekend. Empirical results based on an analysis of booking curves, average paid rates and occupancy rates for group, restricted retail, unrestricted retail and negotiated demand segments challenge the validity of these assumptions. Based on these findings, new recommendations for segmenting transient demand and setting weekday versus weekend pricing are provided.
The objective of this paper is to investigate whether fundamental assumptions related to customer demand patterns typically observed in the airline industry also hold for the US retail hotel sector. Empirical results, based on a study of 28 US hotels representing five different brands and booking histories for 420 arrival dates (60 weeks), suggest that hotel retail demand is different from airline demand. Specifically, this study challenges two classic assumptions used for the majority of hotel RM applications, namely (1) late booking customers are willing to pay higher rates than early booking customers; and (2) weekday demand is higher than weekend demand.
In our analysis, hotel demand is classified into four distinct segments according to macro-channel as well as restrictions typically associated with the demand classes. Group demand refers to bookings that are associated with an allocated block of rooms, as would be the case for a conference or a corporate event. Negotiated demand refers to bookings that are associated with a corporate customer or large booking agency. Rates for this segment generally do not vary over time once they are negotiated and are available only to corporate employees or customers that book through an agency. The final two segments fall under the category of retail demand. Retail demand refers to all demand that is not group or negotiated. Retail customers book through channels that are available to the general public. In general, retail demand can be classified as unrestricted or restricted. In this study, unrestricted retail demand refers to bookings that have no advance purchase requirements and no cancellation fee.Footnote 2 Restricted retail demand refers to bookings that have associated restrictions, specifically advance purchase requirements, cancellation fees and/or customer qualifications (for example, requires American Association of Retired Persons (AARP) or American Automobile Association (AAA) membership). Unrestricted retail demand is generally considered to be more valuable, as these customers are assumed to be willing to pay more for liberal cancellation policies and the ability to book close to arrival. Figure 1 portrays the relationships among four customer segments that define total demand.
The expectation that late booking customers are willing to pay higher rates is shared across the airline, hotel and car rental industries (for example, see Belobaba, 1989 and Alstrup et al, 1986 for airline applications; Ben Ghalia and Wang, 2000; Baker and Collier, 2003 and Schwartz, 2000 for hotel applications and Carroll and Grimes, 1995 for car rental applications).
The data for this analysis are based on 60 weeks of booking data from March 2006 to April 2007. The data set represents 28 different hotels in the United States that span five different brands ranging from limited to premium full service. The hotels include five luxury, eight premium full-service, six full-service business, six limited service and three extended stay hotels. These hotels are located in city centre (12), suburban (10), airport (5) and highway (1) locations. Of these hotels, only one property is located in a purely leisure destination, the others are either heavily business oriented or mixed business-leisure properties. For each property, competitive unrestricted retail rates are available for two to seven competitors. Competitor rate data were obtained through a company that routinely collects shopping data through various channels including Global Distribution Systems and the Internet.
Table 2(b) and (c) shows the same statistics for the 3 largest and 10 smallest hotels, respectively, where size is defined in terms of the number of bookings. The three largest hotels have 27.6 per cent of total retail bookings and the 10 smallest hotels have 10.2 per cent. For large hotels, the restricted retail booking dates are on average closer to arrival dates than unrestricted retail booking dates, contrary to the common belief.
To summarise, the statistical analysis provides only weak evidence that the distribution of unrestricted bookings is more concentrated towards the day of arrival relative to the distribution of restricted bookings. Moreover, for large hotels, we observe the opposite; restricted retail products are booked later than unrestricted retail products on average. Hence, from a practical perspective, the assumption that higher-valued customers book closer to arrival date may not be entirely appropriate for hotel RM applications.
The assumption that higher-valued customers tend to book later than lower-valued customers can also be investigated by comparing average paid rates. Figure 4 shows the evolution of average paid prices in the booking cycle for traditional hotel demand segments. Consistent with expectation, Figure 4 illustrates that the unrestricted retail rates are, on average, 35.6 per cent higher than all retail rates. However, the average rates paid (defined using arrival date as the unit of analysis) for hotel rooms declines as the day of check-in approaches, for both retail and negotiated demand segments. This result is also observed for competitor hotels. Table 4 summarises linear regression models that report the slopes of the average daily rate profiles. Note that the decline in average daily rates is steepest for the unrestricted retail segment (that is, a decline of $0.59 per day).Footnote 5 This is somewhat counterintuitive given that unrestricted retail products are generally designed for customers who book closer to arrival date (and in theory are willing to pay more for the flexibility of booking later and the ability to change plans without cancellation fees). 2ff7e9595c
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